Overview:

Fashion ecommerce and content writing have a bittersweet relationship. It’s ridiculously tough to write content for thousands of products. Yet once you get past that writing phase, you win at SEO, and the market is yours!

But writing thousands of product descriptions never comes handy– unless you have Contiom.

This particular case study shows you how Contiom helped a fashion ecommerce brand scale its product copywriting and content translation to multiple languages. The brand reduced its dependency on human writers and thus dropped the overall content costs by 40%!

Story Background

1. It’s 2024 and yet 87% consumers consider product descriptions important before making an online purchase.
   And our client knew that very well.
2. The brand had major SEO goals and they wanted to win customers via search traffic on Google.
3. They were expanding globally and wanted to generate content in multiple languages.

Challenges that the brand was facing

On an average, they add at least 2000 dresses on their website every month. The dresses belong to different categories and have different attributes.

• Managing product data and content on Excel sheets was a nightmare.
• Writing unique product descriptions for each product at that pace was practically impossible.
• Even hiring multiple content writers was not helping with the desired speed.
• The brand is global and caters to customers from different dialects. Thus, translating content for each product was an additional headache.

How did Contiom help?

Contiom is a Natural Language-powered data-to-text tool that helps ecommerce brands auto-generate unique and optimized product descriptions superfast and on a mass level. 

After implementing Contiom, the fashion brand started producing product descriptions thick and fast– that too on an autopilot pilot.

Contiom works in 4 steps- Upload, Get Set, Translate, Go!

Upload

Upload your data from any format and let Contiom analyze it.

↓

     Get set

Select and filter attributes, and set content rules to auto-generate the content later.

     ↓

     Translate

        Translate content on the same template instead of starting from scratch.

     ↓

     Go!

        Generate multilingual copy for each product in one click & in seconds!

Impact

“Contiom is like a content genie for us. We command it and it generates a unique. accurate, and effective product description in a matter of seconds.”  ~The Content Head

• No more unnerving Excel sheets.
  • Contiom analyzed and consolidated the heavy product data into an easily accessible format.
• 100% accuracy.
  • No room for human error. Contiom processes their data and inserts them into the content automatically with zero fault.
• Sky-high productivity. 
  • Instead of waiting for months, the brand now releases the new sets of products in a matter of days.
    

• Goodbye creative fatigue!
  • Say a permanent goodbye to creative exhaustion. Let Contiom paraphrase and recycle your existing content into the new and unique ones!

• Effortless SEO & User experience.
  • On-page SEO became a cakewalk with pre-set keyword text rules. Plus, customers’ experience on the website got enhanced.

• Translation at scale.
  • Multi language content generation also became super easy with one-template-all-language setup in Contiom.

Results

Man-hours dropped by 73%

Content costs dropped by 40%

Productivity increased by 600%

Conclusion

A successful retail ecommerce has three major winning factors: Efficiency, Visibility, and Competitive edge. 

Contiom helped our client bring all three at once– with ease and on budget.

They empowered their content team by incorporating a DIY, no-sweat content hub with Contiom. That they set up once and generate forever!