Overview:
B2B digital commerce is tricky. Trickier than most of the business niches out there. But with better buyer segmentation, SEO strategies and a solid content development process, things get interesting.
But how can a business write content for millions of products lying in its stockpile?
This case study reveals how Contiom helped a B2B office supply e-commerce company generate 1 million product descriptions and translated it into four languages. And they did it all in just 3 months of time!
Story Background
- Our client has a global B2B business that sells office supplies to corporations. They were gradually spreading their business online.
- 87% consumers consider product descriptions important before making a purchase online. So, their marketing team emphasized on writing descriptions for each product in their stockpile.
- The brand had major SEO goals and they wanted to attract corporate companies and resellers via organic traffic.
- Since they have business in foreign lands too, they needed content translated in three other languages.
Challenges that the brand was facing
- The products were heavy on information. Putting such technical details correctly in the content was a huge struggle.
- Managing product data and content on Excel sheets was also a nightmare.
- Writing unique product descriptions for millions of products was exhaustive and looked unscalable.
- Content turnaround time was too slow and hiring more writers was going way out of budget.
- The brand was going global to attract customers from different cultures. Thus, translating and diversifying each content was an additional headache
How did Contiom help?
Contiom is an Natural Language-powered data-to-text tool that helps ecommerce brands bring a no-sweat content system to their operations. It helps them auto-generate unique and optimized product descriptions superfast and on a mass level.
After implementing Contiom, our client brand started producing product descriptions thick and fast– that too on an autopilot pilot mode.
Contiom works in 3 steps- Upload, Get Set, Translate, Go!
Upload
Upload your data from any format and let Contiom analyze it.
↓
Get set
Select and filter attributes, and set content rules to auto-generate the content later.
↓
Translate
Translate content on the same template instead of starting from scratch.
↓
Go!
Generate multilingual copy for each product in one click & in seconds!
Impact
“We had over a 100k+ of products at the time and 4 languages to cover. Had never thought it would be completed until next year. But Contiom worked as a charm and boosted our efficiency beyond imagination.” ~The Content Head
- No more unnerving Excel sheets.
- Contiom analyzed and consolidated the heavy product data into an easily accessible format.
- 100% accuracy.
- No room for human error. Contiom processes their data and inserts them into the content automatically with zero fault.
- Sky-high productivity.
- Instead of waiting for months, the brand now releases the new sets of products in a matter of days.
- Goodbye creative fatigue!
- Say a permanent goodbye to creative exhaustion. Let Contiom paraphrase and recycle your existing content into the new and unique ones!
- Effortless SEO & User experience.
- On-page SEO became a cakewalk with pre-set keyword text rules. Plus, customers’ experience on the website got enhanced.
- Translation at scale.
- Multi language content generation also became super easy with one-template-all-language setup in Contiom.
Results
Man-hours dropped by 84%
Content costs dropped by 90%
Productivity increased by 600%
Conclusion
Be it office supplies or any other B2B business, digital transition is always unnerving.
Listing huge stockpiles, getting your messaging right with accurate data, and a struggle to always be visible in front of your target customers online. Expanding teams and panic-hiring more writers costs a fortune and the quick results are nonetheless not guaranteed.
A content-hub system like Contiom helps you turn a content-havoc into an efficient smooth copy producing engine so that you
- maximize your online visibility,
- make meaningful relationships with buyers, and
- get a competitive edge— on time and without going over budget.
Just like our client did!